Fogg Behavior Model
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 23, 2020 by BJ Fogg · across every show →
Everything said about Fogg Behavior Model, oldest first
Jun 23, 2020
Fogg: Motivation and ability compensate for each other to drive action
“It's a compensatory relationship, so they can compensate for each other. So if motivation is Low for any given behavior, then the ability must be high. In other words, it has to be easy to do. Otherwise, you won't do it. If motivation is low, and it's hard, yo…”