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Focus Group

topic on 2 shows · 2 statements across 2 episodes

Masters of Scale How I Built This

2 statements about Focus Group, every show

MASTERS OF SCALE What-if
Cessario: Liquid Death would have died in every traditional focus group
“Clinical focus groups, I don't think really work. Like you can learn a little bit from them, but it's, liquid death would have died in every focus group.”
Mike Cessario Jul 11, 2024 ▶ 55:08 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
HOW I BUILT THIS Insight
Perry Chen: Founders are far more likely to succeed solving their own problems
“You're so much more likely to be successful if you're solving a problem that you have, so you know when you're really solving it. You don't have to focus group it.”
Perry Chen Jul 22, 2021 ▶ 3:23 Live From HIBT Summit: Payal Kadakia, Tristan Walker, and Perry Chen on Innovation

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