focus group

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jul 11, 2024 by Mike Cessario · across every show →

Everything said about focus group, oldest first

Jul 11, 2024 negative

What-if

Cessario: Liquid Death would have died in every traditional focus group

“Clinical focus groups, I don't think really work. Like you can learn a little bit from them, but it's, liquid death would have died in every focus group.”

Mike Cessario Jul 11, 2024 ▶ 55:08 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale

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focus group

Everything said about focus group, oldest first

Turn any episode into a week of clips.