First Party Data Warehouse

topic on 1 show · 1 statements across 1 episodes

the MAD Podcast

1 statements about First Party Data Warehouse, every show

MAD Insight
Joffe: Accessing complete customer data requires reaching the first-party data warehouse
“So the only way to really get all the underlying wealth of data that they, your business probably already has is really to dive in deep and get access to the first party data warehouse.”
Nitay Joffe Jun 16, 2016 ▶ 5:45 Why Marketing is All About Data // Nitay Joffe, ActionIQ [FirstMark's Data Driven]

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