Joffe: Accessing complete customer data requires reaching the first-party data warehouse
Nitay Joffe · Why Marketing is All About Data // Nitay Joffe, ActionIQ [FirstMark's Data Driven] · Jun 16, 2016 · at 5:45
Nitay Joffe, co-founder and CTO of ActionIQ, explains architectural data barriers during a presentation at FirstMark's Data Driven NYC.
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“So the only way to really get all the underlying wealth of data that they, your business probably already has is really to dive in deep and get access to the first party data warehouse.”
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