Febreze
product on 1 show · 1 statements across 1 episodes · said 1 times in 1 episodes since 2024
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P&G originally launched Febreze by specifically targeting cigarette smokers
“I mean, you go back to an old P&G lesson, Febreze, which is now multi-billion dollar brand, wasn't always that. They made a choice about what kind of people Would find the most benefit, and they started with cigarette smoking.”