Experimental Budget
topic on 1 show · 2 statements across 2 episodes
2 statements about Experimental Budget, every show
Mukherjee: Rox rejects experimental AI budgets, selling only from operational budgets
“We've made the decision of not tapping into it at all because of the focus on retention, usage, adoption, ROI. We only work with customers from their operational budget.”
Jordan: Startups Must Separate Experimental Marketing Budgets From Core Acquisition
“I love the companies that have, they segregate an experimental budget from their core, core acquisition budget, just to, because if you bundle them together, it is a barrier against experimentation. If you're constantly optimizing Google and Facebook, but you'…”