experimental budget
2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jan 24, 2023 by Jeff Jordan · across every show →
Everything said about experimental budget, oldest first
Jan 24, 2023 positive
Jordan: Startups Must Separate Experimental Marketing Budgets From Core Acquisition
“I love the companies that have, they segregate an experimental budget from their core, core acquisition budget, just to, because if you bundle them together, it is a barrier against experimentation. If you're constantly optimizing Google and Facebook, but you'…”