Expected Utility Theory
topic on 1 show · 1 statements across 1 episodes
1 statements about Expected Utility Theory, every show
Sutherland: Willingness to pay depends on transaction context, not just consumption utility
“There's, in other words, there's the value we get from the ownership or consumption of an object, and there's the immediate positive or negative feeling we get from how much we pay for it and under what circumstances.”