Estated
company on 1 show · 19 statements across 2 episodes · said 32 times in 2 episodes since 2019
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Top Founders 32
2021 17 mentions in 1 episode
2019 15 mentions in 1 episode
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19 statements about Estated, every show
Estated is running enterprise pilot programs with Walmart and Lowe's
“Like we're doing some pilot stuff with like Walmart and Lowe's and like really interesting projects.”
Estated achieved 99.2% MRR retention and 98.6% customer retention in July 2021
“So MRR retention rate is 99.2% and customer retention rate is 98.6%.”
Frazier owns 68% of Estated; investors own 20%, employees hold 10%
“What's 68%? And then I'd say about, yeah, 10% is to my employees and 20%, we did this a standard 20% round.”
Josh Frazier predicts Estated could reach $2.5M to $3M ARR this year
“I think we could get to two and a half, three this year, if we keep this up. So that'll be like three, 300% growth, which We'll be in a healthy position.”
Estated uses VanHack to contract international devs before Canadian immigration
“And they actually, one of the cool things is that we just pay van hack for those employees. And then they, Immigrate them within the first 12 months usually, and then we'll hire them full-time once they move to Canada. But so for the first year, we're actually…”
Frazier calls engineering cushy and comfortable compared to grinding in sales
“Whereas the engineers are all, it's pretty cushy. You know, they get tasks, they get them done. I know they work hard, but it's a little bit just of a different environment to work in. Their environment's a lot more comfortable. Our salespeople are grinding.”
Estated maintains complete internal salary transparency across the company
“And we do have a lot of transparency within our company. People do know how much everyone else is making.”
Estated sales quotas are $1.2M, paying 10% on a $50K-$60K base
“Their quotas are 1.2 million a year, and we pay 10%. So there, if they achieve that 1.2 million on a 50 to 60,000 dollar base, they could make up to one 80.”
Estated only hires competitor sales reps with extensive industry experience
“And so now I'm only going to hire someone from a competitor that has five to 10 years experience.”
Estated saw a $72 cost per lead and 2% conversion in June
“So 29 total, 415 leads, average cost per lead, 72 bucks conversion rate on Turning that into customers. Two percent. Yeah. We got eight customers.”
Frazier: Estated averages $929 monthly ARPU and $54k LTV
“So the lifetime value in our profitability count, cause I pulled this up for you is 54,268 dollars a year. Average revenue per user is 929 dollars per month.”
Frazier: Estated works with Blend, SoFi, State Farm, and USAA
“So we're working with like Blend and SoFi and State Farm and Swiss Re and USAA and companies along those lines on more like The PNC insurance side and getting lending and mortgages and just trying to speed up all those tools”
Fraser: Integrated API products have virtually zero churn
“They integrated into their stack and there's no reason to ever get rid of that once you're, once it's already integrated.”
Legacy B2C product retains 18,000 monthly subscribers paying $20 to $100
“We have, oh four, and we have about 18,000 monthly subscriptions on that business paying anywhere from 20 to a hundred dollars a month.”
Fraser: B2C home data business cannot scale past $10M annually
“We knew that the B to C business didn't ever scale above ten million a year. We knew that around five million, it would take so much work to get it to a bigger number.”