Espresso

topic on 2 shows · 2 statements across 2 episodes

How I Built This Acquired

2 statements about Espresso, every show

Pre-1990s American espresso was too abrasive to consume without milk or sugar
“Because espresso in America up to that point was an abrasive liquid. It was not to be consumed without tons of sugar or milk on it.”
Todd Carmichael Jan 12, 2026 ▶ 40:20 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
ACQUIRED Assertion Not checkable as stated
Schultz: Straight espresso is Starbucks' number one selling beverage in Italy
“Two, three years later, what do you think the number one beverage is? It's espresso. For Starbucks. Straight espresso. Espresso is the number one beverage.”
Howard Schultz Jun 4, 2024 ▶ 2:37:13 Starbucks (with Howard Schultz) · Acquired

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