Enterprise Sales Process
topic on 1 show · 1 statements across 1 episodes
1 statements about Enterprise Sales Process, every show
Casado: Developer adoption replaces marketing, but startups still need enterprise sales
“Developers influence budget. They often don't control a lot of budget. And so you can almost think of attracting the developer and getting them to use your product almost like a replacement for product marketing. It's like the top of the funnel. So you can get…”