E E A T
topic on 2 shows · 2 statements across 2 episodes
2 statements about E E A T, every show
Smith: Google's E-E-A-T signals show no observable effect on rankings
“Potentially Google has eat expertise, authority, trustworthiness, which actually I don't see having an effect unfortunately, but it could.”
De Valk: Google will double down on E-E-A-T to combat AI content
“This is going to create a wave of very, very bad content on the web, and how are we going to surface the really good content? And that's why I expect them to be doubling down on things like the EA team, the things which they've had, expertise, authority, trust…”