e Commerce Consumers
topic on 2 shows · 2 statements across 2 episodes
WTF is with Nikhil Kamath 
the MAD Podcast
2 statements about e Commerce Consumers, every show
Aatrey: Fashion trends have decentralized into relatable, body-double influencer followings
“I feel now it's very decentralized to some extent, and everyone knows what kind of person feels like a body double to me, right? Like, hey, this person has the same beliefs, same liking, same kind of body, and I like this person, I want to buy what they would …”
E-commerce purchase decisions are highly elastic, but basket sizes are not
“What we found is that the decision to buy is very elastic. So you can make small changes there, and you can really influence whether people are going to make that purchase or not make that purchase. But what's a lot harder to do is to influence what they're go…”