e-commerce consumers
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 19, 2015 by David Glueck · across every show →
Everything said about e-commerce consumers, oldest first
Jun 19, 2015 neutral
E-commerce purchase decisions are highly elastic, but basket sizes are not
“What we found is that the decision to buy is very elastic. So you can make small changes there, and you can really influence whether people are going to make that purchase or not make that purchase. But what's a lot harder to do is to influence what they're go…”