Discovery Question
topic on 1 show · 1 statements across 1 episodes
1 statements about Discovery Question, every show
Orlob: Stopping at surface-level discovery answers causes prospects to ghost deals
“Because as a rule, I don't know why this is, but it's true. The first answer a customer is going to give you to a discovery question is going to be surface level. If you stop there, what happens to your deal? They go dark on you.”