Directories
topic on 2 shows · 12 statements across 7 episodes
the Startup Ideas Podcast 
Top Founders
12 statements about Directories, every show
Isenberg: AI engines like ChatGPT and Google need curated directories
“In an AI world, we actually need directories more than ever because there's just too much information. So when it's curated it's helpful. Also the whole like SEO game is changing right now. Like what's being, you know, like People are going to chat GPT, and th…”
Howell: Newsletters and directories offer lowest entry barrier with GrokBot
“I think the lowest barrier to entry with crockbot to start a business is probably newsletter and then directory. I think that stack goes together really nice.”
Chu: Data and SEO backlinks are the primary moats for online directories
“I would say for directories, the moat is definitely data and your SEO, like, if you have really strong backlinks.”
Chu: Targeting dealbreaker long-tail features is the best directory SEO strategy
“And I think this kind of idea works well because for the people looking for this, like if they don't assist with dementia, that's a deal breaker. So what are like the deal breaker features that people make decisions off of? And how can we create like very spec…”
Rush: Owns 25 to 35 directories, mostly generating traffic rather than direct revenue
“Like I have directories. I have like 25 or 35 directories right now, like a lot of them. And most of them make no revenue. Some of them do pretty good, but most of them don't, but they drive traffic to all my other tools.”
Isenberg: Build SaaS on top of directories to capture SaaS valuation multiples
“I think people are monetizing directories wrong. Like they're just putting AdSense. We saw one example of someone literally selling a book. The opportunity is actually to build software on top of these directories. So you use directories to get the traffic. Yo…”
Isenberg: The internet is entering a golden era of directories
“We're kind of entering this like golden era of directories. We're starting to see them be more and more popular. People want curation and directories provide that. So if you're looking for your next startup idea, directories is a great place to start.”
John Rush: Winning SEO traffic for SaaS is much harder than directories
“It is much harder to win SEO traffic for a SAS tool than for a directory.”
Rush: Buying a directory offers the best marketing ROI for SaaS
“I think there is probably the best ROI on the market right now for marketing for SaaS companies to buy a directory and channel the traffic. It is way better than newsletter ads or all other ways because directors are pretty cheap.”
Isenberg: Programmatic SEO creates a major opportunity for digital directories
“With programmatic SEO IE, you know, looking at what people are searching for and creating landing pages at scale. There's a huge opportunity right now to basically create a bunch of directories.”
Rush: AI search engines will rely heavily on curated online directories
“So I think the directories will Eventually be really important for AI and the best directories will be chosen by AI to be used for the search results.”
Rush: Outrank blog posts on high-traffic keywords by building curated directories
“And then you find a keyword that has high traffic. And then you search for that keyword on Google and only blog posts are shown on the top. That's the idea. Like you just build a directory around that and Google really likes directories and eventually you will…”