Direct Responses
topic on 1 show · 1 statements across 1 episodes
1 statements about Direct Responses, every show
Sarria: Standard email metrics do not matter in direct response
“I guess you could think of it that way, but in a way that is that at least in, in pure direct responses, which is the world I come from, it doesn't like unsubscribe rates, click through rates, open rates. None of that stuff matters at all. What matters is sale…”