Sarria: Standard email metrics do not matter in direct response
Danavir Sarria · EP 393: How to Do Your Own Thing at 22 with Danavir Sarria of CopyMonk · Aug 21, 2016 · at 4:07
Danavir Sarria, co-founder of CopyMonk, defends aggressive email campaigns and high unsubscribe rates during an interview with Nathan Latka.
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“I guess you could think of it that way, but in a way that is that at least in, in pure direct responses, which is the world I come from, it doesn't like unsubscribe rates, click through rates, open rates. None of that stuff matters at all. What matters is sales and people and, you know, brand evangelists. Those are the only thing that matters. I don't really care about unsubscribe and stuff like that.”
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