Demand Gen Teams
topic on 1 show · 1 statements across 1 episodes
1 statements about Demand Gen Teams, every show
Strazzulla: CPC models scale and track ROI better for B2B demand gen
“And I just realized that the CPC is like the thing that scales and the thing that is really easy to track from an ROI perspective for these demand gen teams that just look at You know, we're paying X per MQL per SQL per, you know, dollar of new ACP.”