Demand Gen Team

topic on 1 show · 1 statements across 1 episodes

Lenny's Podcast

1 statements about Demand Gen Team, every show

Verna: Sales-Led Companies Do Not Need Dedicated Growth Teams
“In fact, in the sales led companies, growth teams are not necessarily needed even that much. You might have a growth marketing team, which is really a demand gen team. That is rebranded for growth marketing. So they can charge you a 20 to 30% more in their sal…”
Elena Verna Jan 19, 2025 ▶ 12:53 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

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