Verna: Sales-Led Companies Do Not Need Dedicated Growth Teams
Elena Verna · 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) · Jan 19, 2025 · at 12:53
Elena Verna outlines when B2B startups should prioritize hiring sales reps over growth marketing professionals.
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“In fact, in the sales led companies, growth teams are not necessarily needed even that much. You might have a growth marketing team, which is really a demand gen team. That is rebranded for growth marketing. So they can charge you a 20 to 30% more in their salaries.”
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