demand gen team
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 19, 2025 by Elena Verna · across every show →
Everything said about demand gen team, oldest first
Jan 19, 2025 negative
Verna: Sales-Led Companies Do Not Need Dedicated Growth Teams
“In fact, in the sales led companies, growth teams are not necessarily needed even that much. You might have a growth marketing team, which is really a demand gen team. That is rebranded for growth marketing. So they can charge you a 20 to 30% more in their sal…”