Fazio: Clean Leads reaches approximately $20k in monthly recurring revenue
“Right about 20,000 MRR.”
Fazio: Clean Leads struggles with a massive 22% monthly churn rate
“Churns at about 22%.”
Fazio: Personalized onboarding Loom videos doubled trial conversions to 40%
“So that's increased trial conversion, like a lot from. 20% to. 40%. Something like that.”
Fazio: Growing a Twitter audience requires executing Brunson's Dream 100 strategy
“Your first function is to do Russell Brunson's little dream 100 thing. You need to post a lot of value, have threads, make a giant pinned thread on your profile, just give an absolute ton of value. And now what you're doing is you're finding other big accounts…”
Fazio forced course students to use his SaaS to acquire early users
“No. So what happened was I just put it in the course. So as you're getting the course buyers and they're going through the course, then they'll just see, oh, you have to use clean leads to do this.”
Fazio made over $500,000 from a cold email course via organic Twitter
“No, no, no ads. That's entirely from Twitter. All half a million of that is from Twitter.”
Fazio: Cold Email Mastery began as a $30 agency lead magnet
“So it used to be just an ebook and it was like 30 something dollars. And the whole function of it was to get agency clients for done for you cold email.”
Fazio: Over 4,000 customers have purchased Cold Email Mastery
“Just over 4000.”
Fazio spends just $10 daily on retargeting ads for his course
“Only retargeting ads. And that's at 10 dollars a day. And I didn't start doing that until three months ago.”
Fazio: Course generated $20,000 to $24,000 in past 30 days
“The last 30 days, the course has done like 20, 24,000.”
Fazio: CTO owns 30% of contact e-com and upcoming email app
“So I have a CTO and he just manages the dev team. So he owns 30% of contact e-com. He's going to own 30% of the mailing app as well.”
Fazio: The Sell SaaS white-label mailing tool is "absolutely miserable"
“No, they do, but it sucks. I hate it. It's absolutely miserable. So if you send cold emails, there's a very particular way it needs to be set up and the way the one they have is just dumb. Like it sucks.”
Fazio says he absolutely would have taken Lemlist's $85M acquisition offer
“Yep, absolutely.”