Fazio spends just $10 daily on retargeting ads for his course
Daniel Fazio · Turning a $500k Course Into a $20k MRR SaaS Play. Next Russell Brunson? · Jun 5, 2021 · at 11:07
Host Nathan Latka asks founder Daniel Fazio about his ad spending strategy after generating $500k in course sales.
0:00 / 0:05exact quote · 5.2s
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“Only retargeting ads. And that's at 10 dollars a day. And I didn't start doing that until three months ago.”
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“No, no, no ads. That's entirely from Twitter. All half a million of that is from Twitter.”
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“I don't like giving like free stuff and getting, getting like a free lead magnet or something. Cause then you have an email list of people who don't buy anything. Like if you're going to make some kind of magnet and it's like, you might as well like make it li…”
Fazio: Cold email is exclusively for selling high-ticket B2B services
“The only thing you should send cold emails for is if you're selling some kind of high ticket B to B service. That's the only reason you should send cold emails.”
Fazio: The Sell SaaS white-label mailing tool is "absolutely miserable"
“No, they do, but it sucks. I hate it. It's absolutely miserable. So if you send cold emails, there's a very particular way it needs to be set up and the way the one they have is just dumb. Like it sucks.”
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“In terms of other SaaS founders growing their sasses, I feel like a lot of them will spend an absolute ton of time making these giant support articles and all these videos when you guys could just package this up in a course and use that as your front end offe…”