Robin: Modern sports betting apps replicate outdated, transactional physical bookmaker experiences
“Sports betting, historically sports betting is a very transactional experience.
You find something you want to bet on, you go up to, you know, if you go back to the pre-internet days, you'd go up to a bookmaker at a horse racing
track in Australia, and you'd …”
Dabble operates as a social network where users follow and copy bets.
“When you download Dabble and create an account, it feels just as much like you're signing up to Twitter as it does
Signing up to Fangio or DraftKings.
You create a profile.
People can follow you.
They can search for your profile on the app.
You can follow othe…”
Dabble spent $250,000 to secure an Australian bookmaker license.
“Maybe 250,000 dollars start to finish, including legal fees.”
Dabble faced a $3 million viral parlay liability with $2M in cash.
“And we finally get to the bottom of it and it's three million dollars that is going to go to our business if 1500 people win this 300 dollar debt. And there's like calls going around from our trading team to our CEO to us and I think even to our investors at t…”
Dabble raised $1.5M seed round at $7M pre-money valuation
“We raised 1.5 at about seven million pre-money.”
Robin: Dabble reached 50k registered users in first 4 months
“I think by the end of 20, 21, so say first, Four full months of operating, we'd had probably 50,000 customers that had come and registered an account on the app. That doesn't necessarily mean they deposited and played with their own money. Maybe 20 or 30,000 t…”
Dabble hit $30M revenue in year two and $75M in year three.
“Our second year was about thirty million dollars. Third full year we'd just completed was about seventy-five million dollars.”
Dabble projects up to $175 million in revenue for the current year.
“We'll probably report, yeah, one 50 to one 75 in the year that we're currently in that's the US launch”
Dabble processes $1.2 billion in transaction volume to generate $150 million revenue.
“So from a volume perspective, the margin is higher in the U S so we're not quite taking the same turnover, like transactional volume, but in rough numbers, it's probably a One billion or 1.2 billion in transactions. So bets and daily fantasy entries for the on…”
Jon Robin personally texted new signups and called negative App Store reviewers.
“August in twenty-twenty-one, I was still, like, I was still, I was texting, like, every new customer that signed up. I was, Calling people that would like leave a negative app store review. It was still a grind to try and prove it out to those early customers.”
Kadakia: Dabble Rebranded to Classtivity Due to Chicago Trademark Conflict
“We actually had to change our name because there was a company in Chicago that started selling classes under, under the name of Dabble. So we had to actually overnight change our name and we couldn't think of anything, so we, like, literally were just scouring…”