Customer Segmentation

topic on 2 shows · 2 statements across 2 episodes

Lenny's Podcast the Official SaaStr Podcast

2 statements about Customer Segmentation, every show

Packaging a single product for multiple market segments will inevitably fail
“If you're trying to build a product and try to position it to different segments, you've already lost the battle. Because segmentation comes down to needs and understanding needs and building products based on those needs and willingness to pay so that you can…”
Madhavan Ramanujam Dec 8, 2022 ▶ 40:48 The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
SAASTR Insight
Peacock: Segmenting Retention Metrics Uncovers Deeper SaaS Business Insights
“You can look at your revenue health overall, and that's good, but what's even more useful is to break that down by segment, and to figure out your ARR and growth, and importantly, your net revenue retention, gross revenue retention by segment, by product, by t…”
Karen Peacock Dec 13, 2021 ▶ 6:39 Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Intercom CEO Karen Peacock

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