Customer Segmentation
topic on 2 shows · 2 statements across 2 episodes
Lenny's Podcast
the Official SaaStr Podcast
2 statements about Customer Segmentation, every show
Packaging a single product for multiple market segments will inevitably fail
“If you're trying to build a product and try to position it to different segments, you've already lost the battle. Because segmentation comes down to needs and understanding needs and building products based on those needs and willingness to pay so that you can…”
Peacock: Segmenting Retention Metrics Uncovers Deeper SaaS Business Insights
“You can look at your revenue health overall, and that's good, but what's even more useful is to break that down by segment, and to figure out your ARR and growth, and importantly, your net revenue retention, gross revenue retention by segment, by product, by t…”