customer segmentation

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 8, 2022 by Madhavan Ramanujam · across every show →

Everything said about customer segmentation, oldest first

Dec 8, 2022
Insight
Packaging a single product for multiple market segments will inevitably fail
“If you're trying to build a product and try to position it to different segments, you've already lost the battle. Because segmentation comes down to needs and understanding needs and building products based on those needs and willingness to pay so that you can…”
Madhavan Ramanujam Dec 8, 2022 ▶ 40:48 The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
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