Creative Selection
product on 10 shows · 3 statements across 3 episodes · said 25 times in 19 episodes since 2020
Founders 14 
Acquired 2 
In Depth 2 
20VC 2 
Lenny's Podcast 1 
My First Million 1 
Capital Allocators 1 
TBPN 1 
David Senra 1 
the a16z Podcast
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Founders 1420VC 2Acquired 2In Depth 2Capital Allocators 1Lenny's Podcast 1David Senra 1My First Million 11 more shows
2026 1 mention in 1 episode
2025 5 mentions in 4 episodes 1 per episode
2024 7 mentions in 6 episodes 1 per episode
2023 8 mentions in 4 episodes 2 per episode
- The Biography of Thomas Edison
- The Biography of Steve Jobs (The Evolution of a Reckless Upstart into a Visionary Leader)
- Lessons from Slack on decision making, product-led growth, and taking big swings | Noah Desai Weiss
- Sessions: David Senra (Founders Podcast) · Acquired
- every mention in 2023, scene by scene →
2022 1 mention in 1 episode
2021 1 mention in 1 episode
2020 2 mentions in 2 episodes 1 per episode
- 20VC: Framework For Hiring The Best Talent 100% Remotely, Raising $32M From Benchmark and GV Pre-Launch and How To Think Through Capital Efficiency and Runway Today with Jeff Seibert and Wayne Chang, Co-Founders @ Digits
- Breaking News: Meet First Round Capital's Newest Partner, How To Approach Generational Transition as a Venture Firm & The Dangers of Attribution In Venture
- every mention in 2020, scene by scene →
every mention on every show, scene by scene, with the transcript →
3 statements about Creative Selection, every show
Clear vision must precede execution in any complex effort
“In any complex effort, communicating a well-articulated vision for what you're trying to do is the starting point for figuring out how to do it.”
Creative Selection Accurately Depicts Steve Jobs' Apple Product Design Process
“Ken Kosienda's book, Creative Selection, I think it came out a couple years ago or so. My time I spent at Apple actually overlaps with the period he covers in the book, and the book is stunningly accurate in how it portrays how Apple designed and shipped produ…”