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CPA

topic on 2 shows · 2 statements across 2 episodes

the Y Combinator Startup Podcast Top Founders

2 statements about CPA, every show

Y COMBINATOR Assertion Not checkable as stated
Srinivas: Google avoided transactions because CPA margins trail CPCs
“CPAs have historically been way lower margins than CPCs, which is why Google never became a transaction platform.”
Aravind Srinivas Jul 11, 2025 ▶ 29:33 Aravind Srinivas: Perplexity's Race to Build Agentic Search · Y Combinator
TOP FOUNDERS Assertion Not checkable as stated
Gardner: Unbounce paid customer acquisition cost is around $160 to $200
“I think our CPA for paid is around, we just engaged a new agency, so it's fluctuating, but I think from what I've seen, it's around the one 60 to 200 mark.”
Oli Gardner May 16, 2017 ▶ 15:42 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner

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