Cost Per Acquisition
topic on 1 show · 1 statements across 1 episodes
1 statements about Cost Per Acquisition, every show
Kim: Sendlane cut CAC 3x by promoting educational content over product demos
“Instead of going out and trying to advertise the product or advertise the demo, we started advertising content, really high value, good content, actionable. And basically we were able to drive our cost per acquisition down by
Almost three X.”