cost per acquisition
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 2, 2020 by Jimmy Kim · across every show →
Everything said about cost per acquisition, oldest first
Oct 2, 2020 positive
Kim: Sendlane cut CAC 3x by promoting educational content over product demos
“Instead of going out and trying to advertise the product or advertise the demo, we started advertising content, really high value, good content, actionable. And basically we were able to drive our cost per acquisition down by
Almost three X.”