Cosmetics Brands
topic on 2 shows · 2 statements across 2 episodes
2 statements about Cosmetics Brands, every show
New competitors paying for samples destroyed Birchbox's zero-cost sourcing model
“Competitors that had launched in the market really changed the dynamic because they started offering money for samples, and brands could not just get the samples paid for, but they could make money on the samples, something that we had never done.”
Nicole Quinn: DTC cosmetics brands achieve 95% gross margins rivaling SaaS
“And I am regularly meeting these digitally native vertical brands which have SaaS type margins. You look at cosmetics, for example, and a lot of these cosmetics brands have 95% margins, and so they are just as attractive, if not more attractive, than the margi…”