Conversion Tracking

“If you have poor conversion tracking, Meta doesn't know who those people are, and it just randomly targets people, and you, you'll have a super high CAC, you'll say, ah, pay doesn't work for me. I'd say most of the time, people haven't done the actual setup co…”

“I'd say 90% of companies don't do that as a first step. Before you spend your first cent, have everything set up.”