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conversion tracking

2 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Aug 14, 2026 by Matt Swulinski · across every show →

Everything said about conversion tracking, oldest first

Aug 14, 2026 negative
Insight
Swulinski: 90% of Companies Fail to Build Proper Tracking Before Spending
“I'd say 90% of companies don't do that as a first step. Before you spend your first cent, have everything set up.”
Matt Swulinski Aug 14, 2026 ▶ 9:16 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Aug 14, 2026 neutral
Insight
Swulinski: Paid Acquisition Usually Fails Due to Bad Conversion Tracking Setup
“If you have poor conversion tracking, Meta doesn't know who those people are, and it just randomly targets people, and you, you'll have a super high CAC, you'll say, ah, pay doesn't work for me. I'd say most of the time, people haven't done the actual setup co…”
Matt Swulinski Aug 14, 2026 ▶ 10:36 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
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