Conversion Event
topic on 1 show · 1 statements across 1 episodes
1 statements about Conversion Event, every show
Doherty: SaaS sites should offer one single conversion entry point
“Choose one conversion event. Have one way for them to start. You can then route them in different ways based off of what they do, but choose one way to start. Don't make them choose between a free demo, a free trial you know, whatever else”