Content Monetization
topic on 1 show · 2 statements across 1 episodes
2 statements about Content Monetization, every show
Vaynerchuk: Broad niche content supports millions while hyper-niches cap at five figures
“Because if it's wine, you could build a multi-million dollar company because there's enough interest in wine, even as a niche. If it's professional basketball, you could go on to create a seven figure business easily for yourself. If it's the Red Power Ranger,…”
Vaynerchuk: Monetizing content requires audience-first value to generate long-term returns
“If you're not deeply interested in the community around those interests, you're not going to be able to cultivate lifetime value. It's very hard to put in that community time and that, and have content that hits unless that layer of making content money comes …”