Consumer Subscription Apps
topic on 1 show · 6 statements across 2 episodes
6 statements about Consumer Subscription Apps, every show
Carter: Consumer App CAC Payback Benchmark Is One to Six Months
“Six months is good. One month is great. You know, first, first session is exceptional, which is significantly lower than B to B, right? And B to B, you know, 12 months can be considered a good payback or even 18 months for an enterprise SaaS business.”
Phil Carter: Consumer Apps Lack Upsells to Drive Net Revenue Retention
“There's no real concept of net revenue retention, because unlike B to B SaaS, you can't land and expand. Like most of the kinds of companies have one subscription tier. They don't have anything they can really upsell consumers into.”
Carter: Average Consumer App Loses 50% of Annual Subscribers in Year One
“The average consumer subscription app is losing more than 50% of its annual subscribers in the first year and more than 50% of its monthly subscribers in the first three months.”
Wittenborn: VCs Dislike Consumer Subscription Until Tens of Millions in Revenue
“Because people don't like consumer subscription until it does tens of millions in revenue.”
Wittenborn: Seed-stage consumer subscription apps can reach tens of millions in revenue
“Often with a seed round, you get to tens of millions in revenue.”
Wittenborn: Consumer subscription apps can reach $1B to $5B outcomes
“So I think that, yes, today, I believe we're early. However, I have enough confidence based on what I've seen that we can get to multi-billion dollar outcomes, right? I don't know about ten billion dollar outcomes, but I think one, two, three, four, five billi…”