consumer subscription apps
also referred to as: consumer subscription app
6 statements across 2 episodes · 2 bullish · 2 bearish · 2 people on the record · first statement May 22, 2023 by Nico Wittenborn · across every show →
Everything said about consumer subscription apps, oldest first
May 22, 2023 bullish
Wittenborn: Consumer subscription apps can reach $1B to $5B outcomes
“So I think that, yes, today, I believe we're early. However, I have enough confidence based on what I've seen that we can get to multi-billion dollar outcomes, right? I don't know about ten billion dollar outcomes, but I think one, two, three, four, five billi…”
May 22, 2023 negative
May 22, 2023 positive
Sep 20, 2024
Phil Carter: Consumer Apps Lack Upsells to Drive Net Revenue Retention
“There's no real concept of net revenue retention, because unlike B to B SaaS, you can't land and expand. Like most of the kinds of companies have one subscription tier. They don't have anything they can really upsell consumers into.”
Sep 20, 2024
Carter: Consumer App CAC Payback Benchmark Is One to Six Months
“Six months is good. One month is great. You know, first, first session is exceptional, which is significantly lower than B to B, right? And B to B, you know, 12 months can be considered a good payback or even 18 months for an enterprise SaaS business.”