Consumer Research
topic on 2 shows · 2 statements across 2 episodes
the Y Combinator Startup Podcast 
Masters of Scale
2 statements about Consumer Research, every show
Eric Ryan: Consumer research keeps CPG companies from true innovation
“And I think that's go goes back to why some of these companies can't innovate is because they have to rely on the consumer and consumer research. To be able to make decisions and drive their vision, which is always going to be a rearview mirror.”
Thompson: Surveys fail because users struggle to articulate their problems
“That's where I think also like surveys and things like that can be limiting because people sometimes a can't articulate what their problem is in the way that they want to. But sometimes there's other emotions at war like shame or embarrassment or things like t…”