Consumer Marketing
topic on 2 shows · 2 statements across 2 episodes
2 statements about Consumer Marketing, every show
Sam Lessin: Sheer ad frequency drives consumer purchases over precise targeting
“And it just turns out that forget targeting, you just show someone the same shit a thousand times and eventually they'll buy it.”
Top marketing talent chooses consumer over B2B due to larger budgets
“Because if you were good if you cared about marketing and you were really good, you would go into consumer because the budgets are much bigger and you get an opportunity to be much more Creative and come up with things like Superbowl advertising and all that.”