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Consumer Behavior

topic on 3 shows · 3 statements across 3 episodes

Masters of Scale the Neon Show Top Founders

3 statements about Consumer Behavior, every show

MASTERS OF SCALE Insight
Hoffman: Building products for virtuous habits is harder than tapping vices
“Most entrepreneurs take the easier path to scale. They play to our vices, because vices are actually much stronger than the virtues. So for example, convincing someone to floss Or convincing someone to go exercise is actually much, much harder than to convince…”
Reid Hoffman Aug 2, 2023 ▶ 19:23 How to price your product to scale (with Classpass' Payal Kadakia) | Masters of Scale
TOP FOUNDERS Insight
Shahid Khan: Consumer behavior leads enterprise adoption by two years
“You know, we see that consumer behavior tends to lead the path of enterprise by around two years.”
Shahid Khan Jun 8, 2021 ▶ 6:47 Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch
NEON SHOW Insight
Pai: Startup products evolve fastest, while consumer behavior evolves slowest
“So, of all the three, I think the product can evolve the fastest. Team, the second. The third, of course, is the toughest, which is consumer behavior or consumer friction. That evolves, evolves the least.”
Sajith Pai Jul 19, 2020 ▶ 47:28 Sajith Pai, Blume Ventures on building personal brands, being open-minded, and unlearning to succeed

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