Concentric Circles

“And the way, and the reason I say go out in concentric circles, as opposed to just hit each of these groups kind of haphazardly, Is that's your way to control the message because each circle is going to assume that the inner circle knows better than them, and …”

“We continue to grow in concentric circles, so we take our brand along with us, and that's very important because that takes a lot of the risk out of it for the, that operator opening just outside the last restaurant.”