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Competitive Alternatives

topic on 2 shows · 3 statements across 3 episodes

Lenny's Podcast the Official SaaStr Podcast

3 statements about Competitive Alternatives, every show

LENNY'S PODCAST Insight
Dunford: Positioning must start by defining what you must beat
“So I actually think the first step in a good positioning exercise is to really understand what do we have to position against? So put another way, it's like saying, what do I have to beat in order to win a deal? So in positioning work, we call this competitive…”
April Dunford Jan 22, 2023 ▶ 23:27 How to nail your product positioning | April Dunford (Obviously Awesome)
LENNY'S PODCAST Insight
Dunford: Product Positioning Must Start by Defining Competitive Alternatives
“I actually think the first step in a good positioning exercise is to really understand what do we have to position against? So put another way, it's like saying, what do I have to beat in order to win a deal? So in positioning work, we call this competitive al…”
April Dunford Dec 29, 2022 ▶ 3:15 Countdown of the top 10 episodes of the year
SAASTR Insight
Recommend competitor tools to bad-fit prospects to build trust, advises Crespo
“If some people look at the door and want to buy your product, but yet are too small or too big for you, I would strongly advise you to build trust with them by recommending competitive alternatives.”
Eléonore Crespo Aug 23, 2022 ▶ 20:55 Why Choosing Your First Customers Matters More Than You Think | Pigment Co-Founder Eléonore Crespo

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