competitive alternatives
2 statements across 2 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 29, 2022 by April Dunford · across every show →
Everything said about competitive alternatives, oldest first
Dec 29, 2022
Dunford: Product Positioning Must Start by Defining Competitive Alternatives
“I actually think the first step in a good positioning exercise is to really understand what do we have to position against? So put another way, it's like saying, what do I have to beat in order to win a deal? So in positioning work, we call this competitive al…”
Jan 22, 2023
Dunford: Positioning must start by defining what you must beat
“So I actually think the first step in a good positioning exercise is to really understand what do we have to position against? So put another way, it's like saying, what do I have to beat in order to win a deal? So in positioning work, we call this competitive…”