Cold Traffic
topic on 1 show · 2 statements across 2 episodes
2 statements about Cold Traffic, every show
Chappell: Front-end cold traffic funnel offers convert poorly above $99
“When I say low ticket, 99 bucks and less, especially if you're selling to cold traffic. Anything higher than 99 dollars, direct to like a VSL or landing page or something like that, you're gonna have a difficult time converting to cold traffic.”