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cold traffic

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Jan 23, 2016 by Matt Gallant · across every show →

Everything said about cold traffic, oldest first

Jan 23, 2016
Assertion Not checkable as stated
Over 95% of Matt Gallant's 7 million leads came from cold traffic
“Cold traffic is my strength. That's how I've generated like 95 plus percent of those seven million leads.”
Matt Gallant Jan 23, 2016 ▶ 10:14 How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
Nov 16, 2022 negative
Insight
Chappell: Front-end cold traffic funnel offers convert poorly above $99
“When I say low ticket, 99 bucks and less, especially if you're selling to cold traffic. Anything higher than 99 dollars, direct to like a VSL or landing page or something like that, you're gonna have a difficult time converting to cold traffic.”
Travis Chappell Nov 16, 2022 ▶ 5:51 $1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback
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