Cold Outbound

topic on 2 shows · 2 statements across 2 episodes

the MAD Podcast 20VC

2 statements about Cold Outbound, every show

20VC Prediction Not checkable as stated
Lerner: Prospects will become immune to AI outbound outreach within a year
“They will become a nerd to that in a year, but at the moment, the window's kind of still open.”
Matt Lerner May 31, 2024 ▶ 51:27 Matt Lerner: How to Hire Growth Leaders and Teams and Why in a World of AI | E1159 · 20VC with Harry Stebbings
MAD Insight
Cold outbound sales generates manual awareness, not buyer demand
“It's because cold outbound doesn't generate demand. Cold outbound generates awareness manually among, you know, otherwise highly targeted folks.”
Bob Moore Mar 13, 2024 ▶ 30:33 AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam

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