Clickbait Headlines

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a16z Insight

Peretti: Optimizing for clickbait headlines causes long-term brand damage

“You can use data to get people to click a headline, but then not deliver on the story, and that actually has a long-term negative effect”

Jonah Peretti Jan 2, 2019 ▶ 2:43 a16z Podcast | For Buzzfeed Sharing is the Metric that Matters

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Clickbait Headlines

1 statements about Clickbait Headlines, every show

Turn any episode into a week of clips.