Peretti: Optimizing for clickbait headlines causes long-term brand damage
Jonah Peretti · a16z Podcast | For Buzzfeed Sharing is the Metric that Matters · Jan 2, 2019 · at 2:43
Jonah Peretti, founder and CEO of BuzzFeed, discusses the pitfalls of short-term data optimization in editorial strategy with Chris Dixon.
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“You can use data to get people to click a headline, but then not deliver on the story, and that actually has a long-term negative effect”
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